Less Plastic, More Lush

From solid shampoo bars to bath bombs and soaps, unpackaged is not new to Lush. But in a time when plastic pollution is a growing problem, it makes even more sense to branch out and push the boundaries a little further. Isn’t it time you joined the naked revolution?
History of Packaging

The need for packaging first arose from the need to contain, store, protect or transport items, often food. As soon as early man became nomadic hunter-gatherers about 11,000 to 12,000 years ago, constantly relocating in order to forage for mostly plant-based food, there was a need to collect, contain or carry any surplus of the fruits, vegetables, nuts, tubers or seeds needed to survive.

The same need for packaging exists today, although those items we want to store, protect and transport are considerably more numerous and diverse. Just about everything bought and sold in today’s consumer society is packaged – which gives rise to a huge amount of packaging.

Early packaging

This may have been a leaf. Large enough and freshly picked, a leaf could be both tough and flexible enough to wrap around a piece of meat to keep it free from dirt, or a handful of nuts to keep them temporarily contained. Tough vines or plant tendrils could be used to secure and carry packages.

Once man had developed primitive tools, it was possible to fashion containers from other materials. The gourd, which comes from the same plant family Cucurbitaceae as squash and pumpkins, has a waterproof outer skin and an inside that could be hollowed out, forming a tough, durable container.

Tip 01Don’t let it go to waste

Up to 60% of the rubbish that ends up in the dustbin could be recycled. Why not make recycling easier by putting bins in handy-to-spot places, or get crafty and reuse some items which would usually go to waste. Try turning glass jars or tin cans into tealight holders or planters.

A day in the life of a packaging free utopia…

It seems impossible to imagine now, but a world saturated by single use plastics is a relatively new concept. Looking to the past people used a variety of natural materials to packaging and transport goods, the norm was to refill containers when shopping, or use minimal packaging. Looking to our future we can learn a lot from our past shopping habits. What would a world look like with very little packaging, without single use plastics? It might not be as unattainable as you think!

Share your top tips and join the naked revolution today!