Press Release

World Oceans Day: 8th June 2018


Lush launch new global campaign to raise awareness of ocean plastics, and open their first ‘Naked’ shop in the world

It's a sad fact that plastic debris in our oceans is killing marine wildlife at a staggering rate. On Friday 8th June, World Oceans Day, Lush will be launching their newest campaign online (in shops from 18th June) to raise awareness of the effect of single-use plastic on ocean life and start a discussion with customers on how we can tackle this worldwide issue as consumers.

At Lush, we have always tried to use creative solutions to make a positive impact on the planet, like the invention of the first-ever solid shampoo bar, which saves nearly 6 million plastic bottles yearly, and, more recently, offering customers a solid alternative to liquid shower gel. Currently over 40% of Lush's AYR product range is completely 'naked' (packaging free).

According to the Lush, naked knows no bounds and this month they have gone a step further...

Lush Naked shop, Milan

On Friday 1st June, Lush opened their first Naked shop in the world in Milan, Italy. A new experiment for the brand, the shop is a celebration of innovation and creativity through products totally free of packaging and, through in-store events, workshops and film screenings, aims to be a place for customers to share and exchange ideas for a future without plastic.

Also launching alongside the campaign is Lush’s newest Jelly Bomb, safe in the knowledge that no sea turtles will be harmed.

Turtle Jelly Bomb £4.95 & Turtle Immersion Jelly Bomb £6.95

Turtle Jelly Bomb is filled with cypress and sandalwood oils to keep you grounded and pine absolute to refresh. When dropped in water, skin softening agar agar seaweed strands emerge, floating to the top as a reminder of the threat sea turtles face.

Turtle Jelly Bomb and the larger, Turtle Immersion Jelly Bomb are available online at from Friday 8th June. Turtle Jelly Bomb will be available in Lush shops globally from the 18th June.

Further Information

To keep an eye on all the campaign action follow #NakedLush and #Plasticfreegoals via social and visit from 8th June and shops worldwide from 18th June 2018.

Lush articles

Packaging: where are we now?

Tackling ocean plastic pollution is in the hands of the consumer

Soapbox: Plastic Pollution Solutions

Notes to Editors

About Lush: Since establishing 23 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places emphasis on fresh ingredients like organic fruits and vegetables. Lush fights tirelessly against animal testing and operates a thoroughly comprehensive Ethical Buying department, developing fair and direct trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging.

For further information or interview requests, please contact: Lush Press Office: / 020 7434 3948

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